Copywriter, content writer, wordsmith, messaging expert. There are a lot of terms floating around used to describe a person who writes words for businesses. A lot of people aren’t quite sure what a copywriter really does. So today, I’m going to talk a bit about what I do.
A copywriter is not a person who helps get copyrights. That requires a completely different skillset. (Boy am I glad I don’t have to navigate that minefield.) A copywriter is not necessarily the same thing as a freelance writer. Copywriters are not journalists or news reporters.
So, what exactly does a copywriter do? A copywriter crafts words for advertising or publicity. Copywriters are experts at understanding how to use words to communicate the unique message of your business and draw in your customer.
Copywriters can craft words for all kinds of different mediums. Think of anything with words that you use for your business. There are a lot of places we need writing in our businesses. Websites. Social Media. Emails. Blogs. Flyers. Video scripts. White papers. You name it. If it has words and you use it for your business, a copywriter can help with that.
A lot of people might read that description and think to themselves, “hey, I’m a pretty OK writer and I don’t really think I need a copywriter.” You may be right and there are a lot of copywriting tips and tricks you can learn online. But, I want to share a few reasons your small business could use a professional copywriter.
A copywriter knows how to write to draw people in
Writing copy for your business is different than writing an essay on To Kill a Mockingbird. There are certain tactics and writing styles that will communicate with your audience well and attract new audience members. Often, this type of writing doesn’t line up with the grammar rules you learned in grade school.
A copywriter will know how to communicate your message using modern tactics and is trained in understanding how your audience consumes the written form.
Sure, you could figure that out on your own, but why not get it done quicker with someone who has the experience to complete the task efficiently the first time?
You don’t have time
Speaking of efficiency, every small business knows that time is not a never-ending resource. There are so many things we can try to figure out on our own and do ourselves, but the copy on your website or social media or your Facebook page or business flyer is the first impression a potential customer has of you. You need that content to be the best it can be so that you can build your customer base efficiently.
You may be able to write copy for these things, but a copywriter will know how to do it in the best way and they will be able to get it done in time that is not your own. I think we could all use a little extra expertise on something that is one of the first touch points with your company.
You want a more universal brand voice
Do you feel like your Facebook page sounds different than your “about me” page on your website and they both sound different than your monthly blog posting? Your business needs consistent brand messaging. It communicates reliability to your audience.
A copywriter can help you develop and establish your brand messaging guidelines. These guidelines will ensure that your brand messaging has a consistent tone and voice across all platforms. That’s good business.
So, if you run a small business, you probably don’t need a copywriter for every little piece of copy you encounter. However, hiring a copywriter could be a useful investment for making sure your messaging and larger pieces of copy come across the way you want them to.
Are you interested in working with a copywriter to help your small business grow? Let’s chat.
Hi, I'm Emma!
A Maryland girl who moved to Washington state seeking adventure, I adore writing and delight in sharing my favorite things. I celebrate whimsy and you can find me doing a happy dance when something really strikes my fancy.