Copywriter, content writer, wordsmith, messaging expert. There are a lot of terms floating around used to describe a person who writes words for businesses. A lot of people aren’t quite sure what a copywriter really does. So today, I’m going to talk a bit about what I do.
A copywriter is not a person who helps get copyrights. That requires a completely different skillset. (Boy am I glad I don’t have to navigate that minefield.) A copywriter is not necessarily the same thing as a freelance writer. Copywriters are not journalists or news reporters.
So, what exactly does a copywriter do? A copywriter crafts words for advertising or publicity. Copywriters are experts at understanding how to use words to communicate the unique message of your business and draw in your customer.
Copywriters can craft words for all kinds of different mediums. Think of anything with words that you use for your business. There are a lot of places we need writing in our businesses. Websites. Social Media. Emails. Blogs. Flyers. Video scripts. White papers. You name it. If it has words and you use it for your business, a copywriter can help with that.
A lot of people might read that description and think to themselves, “hey, I’m a pretty OK writer and I don’t really think I need a copywriter.” You may be right and there are a lot of copywriting tips and tricks you can learn online. But, I want to share a few reasons your small business could use a professional copywriter.
A copywriter knows how to write to draw people in
Writing copy for your business is different than writing an essay on To Kill a Mockingbird. There are certain tactics and writing styles that will communicate with your audience well and attract new audience members. Often, this type of writing doesn’t line up with the grammar rules you learned in grade school.
A copywriter will know how to communicate your message using modern tactics and is trained in understanding how your audience consumes the written form.
Sure, you could figure that out on your own, but why not get it done quicker with someone who has the experience to complete the task efficiently the first time?
You don’t have time
Speaking of efficiency, every small business knows that time is not a never-ending resource. There are so many things we can try to figure out on our own and do ourselves, but the copy on your website or social media or your Facebook page or business flyer is the first impression a potential customer has of you. You need that content to be the best it can be so that you can build your customer base efficiently.
You may be able to write copy for these things, but a copywriter will know how to do it in the best way and they will be able to get it done in time that is not your own. I think we could all use a little extra expertise on something that is one of the first touch points with your company.
You want a more universal brand voice
Do you feel like your Facebook page sounds different than your “about me” page on your website and they both sound different than your monthly blog posting? Your business needs consistent brand messaging. It communicates reliability to your audience.
A copywriter can help you develop and establish your brand messaging guidelines. These guidelines will ensure that your brand messaging has a consistent tone and voice across all platforms. That’s good business.
So, if you run a small business, you probably don’t need a copywriter for every little piece of copy you encounter. However, hiring a copywriter could be a useful investment for making sure your messaging and larger pieces of copy come across the way you want them to.
Are you interested in working with a copywriter to help your small business grow? Let’s chat.
When I ask my husband a question and he’s in the middle of something else, it (obviously) takes him a minute to answer. It often takes everything in me to not tear his attention away from the thing he’s already doing so that I can get the answer I want. RIGHT NOW.
Moral of the story: I am not a patient person. I like to have everything in order and know every answer and get the thing I want. right. this. moment.
I know. It’s an issue and I’m working on it. But, hey, I think we can all relate to being impatient every once and awhile.
Being a freelancer takes a lot of patience. (So, as a naturally impatient person who is also a freelance writer, you can see why I would need to work on my patience a bit.) Knowing how to be patient is an essential skill for every freelancer.
As a freelancer, you have to put yourself out there again and again and again. And then you have to do it again. You go to networking events, send out emails, apply to positions online, and then follow-up on leads. A lot of your leads don’t lead anywhere. You are constantly pitching yourself and your talents, and it can grate on your patience easily if you let it.
However, as a freelance worker, patience is necessary in order to do the work well. Patience is also a great trait for a freelancer if you don’t want to drive yourself crazy.
Now, as I explained, I am not naturally patient. So, I have had to learn how to be patient as a freelancer. It takes work, diligence, and focus. But, in order to enjoy the benefits of a freelance life, you have to put in the work.
Learning to be patient is essential work for any freelancer, but patience can easily sound like some wishy-washy, far-off mambo jambo when you are in the midst of a real day with concrete moments.
So, I wanted to share a few concrete, tangible methods I have found useful to help me learn to be a more patient freelancer:
Celebrate every victory.
Working as a freelancer can be discouraging. Especially if you work from home and don’t have frequent social interaction throughout your day. Celebrating even the small victories in your work helps you to remember that there are things to be excited about, even when we have lulls in our work.
Do a happy dance when you book a meeting with a potential client.
Get coffee with a friend to tell them about the new skill you learned.
I keep confetti poppers on hand for each new client I land.
Keep celebrating. The work we do as freelancers is fun. It can be hard, but it is exciting. Remember why you started your freelance work and keep celebrating that.
Keep track of all the things you do in a week. When we don’t have a concrete victory or completed project at the end of the week, it can feel like nothing got done.
If you keep track of all the things that you did in a day, a week, or a month, you can look back and see that your time wasn’t wasted. Things are getting done. Strategies are being formed. Conversations with clients are happening.
Keeping inventory of your week is especially helpful if you have the temptation to get distracted or get off track with non-essential tasks when you don’t have a lot of tangible projects to complete right now. If you are keeping track of your daily tasks and you have to write down “Spent 45 minutes aimlessly on Instagram” or “Organized my candle collection alphabetically,” you might feel a bit more drive to complete tasks that you will be proud to write down.
Always be ready.
If you are anything like me, being patient can wear out your can-do attitude. When you have waited weeks to hear back from a client, it can be easy to give up.
But, as freelancers, we must always be ready. You never know when an old contact will reach out again or a potential client will finally get back to you about your proposal.
Don’t give up, and always be ready to do the work, even when the wait seems long.
Know when your work is valuable.
In the midst of being patient is when we have to keep at the tasks that don’t always seem valuable. Keep your website updated. Manage your social media. Continue your learning of new methods and tactics for your work. Maintain and grow your network.
We tend to only value these things when they lead to results. That’s the wrong attitude. In each of these things, there is value, even if we don’t see immediate results.
Remember to always value the work you put in and the lessons you can learn from it.
I will be the first to tell you that being patient is not my favorite part of freelancing. But, friend, I am learning to be patient, and that is a valuable skill both professionally and personally.
I hope these tactics are helpful tools that lead you to be a more patient freelancer.
Do you have any other tips and tricks for fostering patience as a freelancer? Leave me a comment.
Hi, I'm Emma!
A Maryland girl who moved to Washington state seeking adventure, I adore writing and delight in sharing my favorite things. I celebrate whimsy and you can find me doing a happy dance when something really strikes my fancy.